The Panasonic Lumix DMC-FX37 is a small and light compact camera aimed firmly at the point-and-shoot user. At first glance the FX37 is rather unassuming, with “only” 10 megapixels, a standard 2.5 inch LCD screen and understated styling, but there are a couple of stand-out features. The 5x zoom lens is the main one, an unusually versatile focal range on such a small camera, but even more so when you find out that the Panasonic FX37 offers a wide-angle setting of 25mm. The second is the ability to shoot high-definition 1280 x 720p video at 30 fps, a feature retained from the previous FX35 model but still something of a rarity in this class of camera.

Panasonic is pleased to introduce the new Lumix 10.1-megapixel DMC-FX37 with astonishing 25mm equivalent ultra-wide-angle* LEICA DC lens and a powerful 5x optical zoom (equivalent to 25mm to 125 mm on a 35mm film camera), which captures almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, resulting in remarkable images with unprecedented width and depth. The world-acclaimed FX series pursues high picture quality and unique features in an urbane, sophisticated profile to which the DMC-FX37 proudly joins.

Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced. The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.