The Sony Bravia KLV-V40A10 is the 7th generation LCD panel from Sony featuring a 40 inch (102 cms) screen with a wide screen 16:9 aspect ratio. This panel features a screen resolution of 1366×768 making it a tad over 1 mega pixel ( 1,049,088 pixels). The V series also incorporates the Wide Color Gamut – CCFL technology that is supposed to emit deeper reds and greens for more accurate color reproduction.The V series panel has more connectors than the S series. For instance the High Speed USB port and HDMI input is available in the V series but not in the S series (except the 46″ S series). Also the V series has an extra component input as well. Non-availability of HDMI on the S series (except the 46″ S Series) is a deal breaker for me.The Sony Bravia V-Series is a breakthrough in the art of colour reproduction. Exclusive Sony Live Colour Creation technology opens up the spectrum of colours on the screen to breathtaking effect. Significant boosts in the range of red and green in the picture brings what you see closer to the true colours of nature than ever before. “Reds and greens are the most difficult colours to reproduce on LCD screens – and they are vital,” says Andreas Ditter, Director, TV Operations Europe. “The challenge in creating a picture that people instinctively see as realistic is how to reproduce true, lively reds and greens while faithfully reproducing what we call “memory colors,” like human skin tones. That’s why Live Colour Creation is such an important part of what makes the V-Series special.

The V series has more brightness at 500 cd/m2 as opposed to 480 cd/m2 for the S series. The V series also has more contrast at 1300:1 as opposed to 1000:1 for the S series.2 Tuner Picture And Picture (PAP) is available in the V series while a single tuner Picture In Picture (PIP) with Picture Freeze is available in the S series. The former allows you to watch two video sources at the same time while the latter allows you to freeze an image from the programme while the programme continues playing in a smaller screen. I am not sure this is such a big deal because I seriously doubt if I will be using this feature a lot.The V series also has powerful audio output 13Wx2 as compared to 10Wx2 for the S series. There is also a built in digital amplifier in the V series that is missing in the S series. This again is not a critical difference because I will hardly be using the TV speakers and will rely on my home theatre receiver to do this job.The V series has a cloth finish on the front speakers compared to a silver metal grille on the S series. In my opinion, the latter finish is more sleek as the cloth cover tends to gather dust over a period of time.